Coinciding with World Sight Day on October 12, HOYTS is pleased to announce its partnership with leading international eye health organisation The Fred Hollows Foundation. This collaboration reflects HOYTS’ commitment to community initiatives and supporting the wellbeing of Aboriginal and Torres Strait Islander Peoples through their Reconciliation Action Plan.
Through the partnership, The HOYTS Group and The Fred Hollows Foundation will work together to close the gap in eye health for Aboriginal and Torres Strait Islander Peoples who are currently three times more likely to go blind than other Australians. The multifaceted partnership will include employee education and engagement, and in-kind media support to help raise public awareness. The HOYTS Group is also proud to include The Fred Hollows Foundation as part of its Workplace Giving Program, allowing their passionate employees the chance to donate to the Foundation through pre-tax payroll deductions.
Chief People Officer of The HOYTS Group Jodi Paton said the partnership will reinforce HOYTS’ commitment to making a positive sociocultural impact particularly for Aboriginal and Torres Strait Islander communities.
“The Fred Hollows Foundation shares our vision of a world where everyone has the opportunity ‘to 'See the Big Picture’, reinforcing our commitment to fostering positive experiences for our communities. Together, we aim to make a meaningful difference in the lives of Aboriginal and Torres Strait Islander Peoples by restoring their sight and supporting communities to see a brighter future,” Jodi said.
“HOYTS’ brand positioning ‘See the Big Picture’ is at the heart of our people and company vision. It talks to why cinema is so much more than just a screen. It’s all about our passion for delivering big emotional experiences that can’t be replicated at home.”
The Fred Hollows Foundation’s Head of Global Strategic Philanthropy, Nicola Marshall said “The Foundation is excited to work with such a well-known and trusted brand like HOYTS on this new partnership. Through joint activities across The HOYTS Group portfolio, we look forward to engaging with staff, community and stakeholders to raise awareness of The Foundation's work with Aboriginal and Torres Strait Islander communities.”
The partnership corresponds with World Sight Day, a day for global recognition on the importance of eye health held in October every year.